The fast growing Dutch company Cable1 Connections & Networks achieved great successes with the Cable1 Racing Team. Year after year they dominated the Alfa Cups. It was a courageous operation, but it paid off; a valuable Cable1 podium for the brand positioning and customer loyalty.
We sponsored and supported the team with the brand activation . With the concept 'Exciting Business' we realized all the brand activities, invitations, sponsor mailings, brochures, VIP cards and badges during the racing seasons.