Because of our expertise with premium brands and experience/engagement marketing, we were the perfect agency for this ambitious strategy. This exclusive jewellery brand wanted to conquer the Dutch and Belgian markets.
The introduction campaign was aimed at strengthening the distribution through a select number of top jewellers. DIVA was positioned as a high end brand through a unique national TV campaign, beautiful instore displays and distinctive promotions. Together with product sponsorships, retailer advertisements, various high-society galas and community events, we realized a brand position for DIVA.