Royal Friesland Foods [formerly Friesland Coberco Dairy Foods] founded 1879 and Campina were the two largest dairy cooperations in the Netherlands. After the merger in 2008 Royal FrieslandCampina became the 3rd largest dairy company in the world. Friesche Vlag was the strong Dutch umbrella brand for many dairy products.
More than a decade we were very pleased to be part of this Dutch glory. With employer branding strategies, internal branding, crossmedia campaigns, internal communication newsletters, training programs Foodwise, continuous improvement WCOM, employees sports events, and many other internal brand activations.