Rentokil Tropical Plants -now ambius- grew after the strategic acquisition of market leader Beekhuizen Hydrokultuur.

The ever-growing family business Beekhuizen Hydrokultuur has become the market leader in the Dutch business market. After decades, the flourishing family business was taken over by the listed company Rentokil Initital plc. Now this leading brand is positioned as global interior landscaping brand ambius.

We have made a valuable contribution to the growth and prosperity of the Beekhuizen Hydrokultuur brand for many years. At the time of the acquisition, we carried out the sensitive brand merger. The rebranding with customers of both companies went smoothly with direct marketing, personalized client mailings, new content and brochures, and print advertisements.