135 years Royal Smals, a very sustainable 5th generation Dutch family business.

With building materials such as high quality sand and gravel Royal Smals is an established company in the construction industry. The long-term sand extraction is one of the core activities. After a few acquisitions, the specialist dredging activities in Europe were also further expanded. It is still family owned, but with a professional executive management.

As a trusted branding partner since 2015, we are working with Royal Smals to realize a sustainable living environment.

After reorganizations and new branding strategies, we improved the brand logos, typography, designs, multilingual content, and multilingual website. For a stronger international brand positioning we made a brand story book and a diversity of storytelling movies. We continuously activate the brand through personalized mailings, annual reports, social media, relationship events, and much more.

You're most welcome in our monumental coach house on the Velperweg in the creative city of Arnhem. Of course we would also be happy to come to you. With lovingkindness, Percy Labrijn - Désirée Albers