There are a lot of competitors and price fighters in kitchen retail. Nevertheless, there is a great opportunity for a completely new business model and retail brand proposition. The new growing brand VIA has been developed with thoughtful entrepreneurship. VIA Creaties has the ambition to open inspiring kitchen creation brandstores throughout the Netherlands in the coming years.
After intensive case studies and strategic branding sessions during 2020, the first brandstore will open September 2021 in the center of Arnhem. We developed the strategic manifest, creative concept and all the brand design building blocks. A smart name and logo, full brand identity, archetype, brand story, branded content, branded website, brandstore, creative expert look&feel and positioning campaigns.