Completely new branding and retail marketing for 3b seating furniture in the Netherlands and Belgium. 

3b is a Dutch family business and manufacturer of seating furniture. The collection is sold in the Netherlands and Belgium. The brand 3b has a good reputation and is known for its high quality, craftsmanship and responsible entrepreneurship.

We've created and realized a completely updated and upgraded 3b brand. The new modern-classic brand concept has been implemented in all 3b branding and marketing activities for retailers and endusers. A next level brand identity and positioning, logo, photography, content, website, showroom, promotions, products inspiration book, and instore retail marketing.