Marketing is a broad concept, but in today's economy and digital world, marketing is certainly not a quick fix. The time of push-marketing, mass advertising, fast sales tricks, target groups, mono-channel is over. Todays JTP marketing is a more customer centric, omnichannel, digital createch, and seamless customer journey.
Traditional marketing dogmas and the old Kotler P's are completely outdated. Current marketing is hyper-dynamic, 360′ interactive, multi-channel, 3-dimensional and much smarter. Marketing 4.0 is more focused on the individual needs of people. With better direction of the entire 'customer journey' from orientation, behavior, transaction to retention, and seamless customer journeys.