The company started over 70 years ago with gas stoves in the Netherlands to meet post-war needs. In the new millennium, ATAG has been acquired by the Gorenje Group -since 2018 part of Hisense Group- and has grown strongly with many innovations. As part of the groups' local brands portfolio such as ETNA, Pelgrim, the premium brand positioning as well as retail-enduser multichannel branding and marketing needed to be transformed and strengthened. As an international working branding agency we have extensive experience with premium brands in home and living from local heroes to world champions.
As a trusted advisor, we advised on brand positioning, premium rebranding, digital transformation, purpose branding, and experience marketing.