ATAG started over 70 years ago with gas stoves in the Netherlands to meet post-war needs. In the new millennium, ATAG has been acquired by the Gorenje Group -since 2018 part of Hisense Group- and has grown strongly with many innovations. As part of the groups' local brands portfolio such as ATAG, ETNA, Pelgrim, the ATAG premium brand positioning as well as retail-enduser multichannel branding and marketing needed to be transformed and strengthened.
As a trusted advisor, we advised ATAG on brand positioning, premium rebranding, digital transformation, purpose branding, and experience marketing.
