In 2020 we also rebranded the acquired Barbara's Garden. Barbara's Garden supplies exclusive garden furniture and garden accessories from various top brands, such as Tribù, Royal Botania, Fermob, Tuuci, Atelier Square, Vincent Sheppard, Nyche, Jardinico, Heatsail, Sika-Design, and much more.
Hendriks Hoveniers is one of the high-class gardeners in the Netherlands. After the acquisition by the next generation we have rebranded the businesses into one sophisticated family brand. As a group, they can grow and prosper with a strong positioning and impactful activation of the brands.
We realized a new branding for all the businesses: Hendriks Hoveniers, Hendriks Omheiningen, Hendriks Landscape and Barbara's Garden. To position the 4 high end brands more strongly in their own product-market as well together as a integrated group proposition. At the top end of the market, they provide end-to-end outdoor living solutions from landscaping, construction, maintenance and styling including furniture.