American Bud King of Beers brand boost in the highly competitive Dutch market.

Before the largest brewery in the world Anheuser-Busch has been acquired by Inbev, Budweiser was a no-name in the Netherlands. We have plenty of premium beer brands on the Dutch market.

But in order to realize the global growth strategy, we have been hired to increase brand awareness and strengthen the market position of Bud King of Beers. For several years, we have boosted the brand with marketing campaigns to retail, hospitality and consumers.

The marketing campaigns were widely audible on radio stations and visible in shops, bars, and in national advertisements with the theme: 'The American Dream. Have it with Bud.

In addition to a Dutch retail/consumer marketing campaign, experience marketing and promotions have been activated. Like a competition on every four-pack Bud, with which an 'original' Harley Davidson or a motorcycle holiday in the USA could be won. Catering visitors could try their luck with 'Scratch your Bud' scratch cards.

Nice that we were also able to make a valuable contribution to the most valuable beer brand in the world for a number of years. Since 2008 Anheuser-Busch has been taken over by Inbev.

Would you like to discover more about us? You can call us at +31.264435454

You're most welcome in our monumental coach house on the Velperweg in the creative city of Arnhem. Of course we would also be happy to come to you. All the best, Percy Labrijn - Désirée Albers
Velperweg 160  Arnhem  the Netherlands
Talk +31264435454