CRH branding - A new umbrella branding for the leading Dutch brands Alvon, Calduran, Heembeton, Dycore, Stalius, Bluecasco and Slimline.

The valuable Dutch brands Alvon, Calduran, Heembeton, Dycore, Stalius, Bluecasco and Slimline are part of the Irish CRH Group. The global leader in building materials and products, with strong local brands and businesses.

The valuable Dutch brands Alvon, Calduran, Heembeton, Dycore, Stalius, Bluecasco and Slimline are part of the Irish CRH Group. The global leader in building materials and products, with strong local brands and businesses. To improve the CRH branding value and centralize customer processes, a more integrated umbrella branding strategy has been implemented in the Netherlands- CRH branding. We have realized the new brand strategies, concepts, designs and websites.

In several stages we have contributed to the CRH umbrella brands CRH Structural and De RuwbouwGroep.