A new umbrella branding for the leading Dutch brands Alvon, Calduran, Heembeton, Dycore, Stalius, Bluecasco and Slimline.

The valuable Dutch brands Alvon, Calduran, Heembeton, Dycore, Stalius, Bluecasco and Slimline are part of the Irish CRH Group. The global leader in building materials and products, with strong local brands and businesses. 

To improve customer value and centralize customer processes, a more integrated umbrella branding strategy has been implemented in the Netherlands. We have realized the new brand strategies, concepts, designs and websites.

According to the company strategies over the years, we contributed to the realization of the umbrella brands CRH Structural and De Ruwbouwgroep. With new brand positioning, concepts, content, designs and modernized websites including products data and client portals for all the brands.

You're most welcome in our monumental coach house on the Velperweg in the creative city of Arnhem. Of course we would also be happy to come to you. All the best, Percy Labrijn - Désirée Albers