Over a decade we were engaged with the internal branding and employer branding strategies. It was a true pleasure to continue working for the international masterbrand Royal FrieslandCampina
and the strong Dutch leading brand Friesche Vlag.
We developed the motivating communication concept: World Class the way we work. From the World Class logo, the way we work to motivational activities for employees. To make things visible and measurable on the work floor, we introduced the World Class Award. All the plants were assessed annually and rated from 1 to 5 Star Performance.