We've a clear understanding of their business case and we've translated it into 'rebel archetype' brand strategies and concepts. We came up with the brand name goodrz and a distinctive brand identity for the group of organizations. Clearly identifiable by the brand design, typography, brand colors black + yellow and the overall brand look&feel.
We've realized the brand positioning, brand value proposition, branded content and website. Next is the ambition to make solid growth steps in the market. There is urgent demand but far too few staff, so they also need to be educated in the goodrz academy. Ongoing, we're activating the brand and running online campaigns to recruit new goodrz.