KEMA branding agency from the very beginning of the brand until the end of the journey, as a result of the acquisition by DEKRA and DNVGL.

Over a period of 22 years we realized significant global brand value for KEMA – now DEKRA and DNVGL. Despite the constant changing organization and business strategies, we remained the trusted partner. We had to deal with a complex technical consultancy and testing organization with endless services and market segments in the fast changing world of energy, quality, and environment.

Day to day, our team of experts were involved with the wide spectrum of branding processes. Strategic, conceptual, design, productions, and brand activations in Europe, USA, Middle East and Asia.

Which means thousands of jobs: KEMA brand identity and logo, regional brand positioning concepts, global brand direction, crossmedia campaigns, multilingual content creation, multilingual brochures, websites, artwork, animations, digital productions, official certificates ISO/CE, fairs, and much more. As a trusted advisor we were also involved with annual reports, acquisitions, strict confidential reports, employer branding, and the strategic brand endorsement with Golf Team Holland.

Our branding experts developed and realized many smaller or larger brand identities. Each time it is very special to create a new brand. KEMA was the 'once in a lifetime' challenge. Still without a Mac, every design step was real craft work. Although the countless client meetings, considerations and reviews, we developed and launched the new brand within one year. 

The Norwegian owner DNVGL rebranded worldwide in 2013. The KEMA Quality division was integrated by the German brand DEKRA in 2009. Just the Dutch safety-quality mark KEMA-KEUR is still used by DEKRA.