Founded in 1921 as Nederlandse Meubelsloten Fabriek, Nemef quickly became a leader in both the professional industry and residential market. After becoming part of Emhart Corporation in 1968 and later being acquired by Black & Decker Company in 1989, Nemef joined the ASSA ABLOY Group in 2004 as one of its strong regional brands.
Our journey with Nemef has been marked by a series of transformative rebrands, reflecting various business shifts and international strategies over nearly three decades. Since 2021, we have embraced a forward-thinking brand spirit, revitalizing the logo and integrating the 'Part of Yale' brand endorsement.
Our role in rebranding Nemef has been comprehensive and multifaceted, encompassing strategic branding • masterbrand + product brand identities • crossmedia brand designs • brand [re]positioning concepts • new product launches • diy packagings for retail stores • tv/radio exposure • online campaigns • pos retail marketing • brochures • websites • trade fair stands • branded content • artwork • photography • countless more jobs. Each rebranding phase has not only adapted to evolving market dynamics but also significantly contributed to Nemef's enduring legacy and success.
You're most welcome in our monumental coach house on the Velperweg in the creative city of Arnhem. Just call us +31264435454. All the best, Percy Labrijn • Désirée Albers.
