Nemef [Nederlandse Meubelsloten Fabriek] was founded in 1921. Nemef became the leading brand in the professional industry as well as the residential market. In 1968 it became part of Emhart Corporation and in 1989 it was acquired by Black & Decker Company. Since 2004 it's one of strong regional brands of ASSA ABLOY Group. Now JTP Brandinghouse has created the new Nemef rebrand.
Nemef rebrand - Since mid 2021 we are working on a rebranding with the updated logo and brand endorsement Part of Yale. In about 25 years we've rebranded Nemef several times. We had to deal with a lot of business transformations, brand shifts and international strategies.
We're involved with the Nemef rebrand such as strategic branding, brand identities, brand designs, brand [re]positioning concepts, new product launches, diy packagings, tv/radio + online campaigns, pos retail marketing, brochures, websites, branded content, artwork, photography, and countless more jobs.