Since 1991 we're a trusted branding and marketing partner for the Dutch leading brand NEMEF.
NEMEF [Nederlandse Meubelsloten Fabriek] was founded in 1921. NEMEF became the leading brand in the construction industry as well as the residential market. In 1968 it became part of Emhart Corporation and in 1989 it was acquired by Black & Decker Company. Since 2004 it's one of strong regional brands of ASSA ABLOY Group. Now JTP Brandinghouse has created the new Nemef rebranding.
We've had to deal with a lot of business changes, brand transformations and marketing strategies. In about 30 years we've rebranded and repositioned the brand several times. We're involved with strategic branding, brand designs and guidelines, [re]positioning concepts, product launches, diy packagings, tv/radio campaigns, pos retail marketing, brochures, websites, branded content, artwork, photography, and countless more jobs.
In about 30 years we've been valuable to The Original NEMEF.
For the NEMEF rebranding we realized a broad scope of activities. From crossmedia campaigns with the Dutch olympic judoka Dennis van der Geest, to a range of packaging in do-it-yourself retail chains, such as Gamma, Praxis, Karwei, Hornbach. We also rocket launched ENTR as the first plug & play smart home product.