Oliecentrale branding - The new leading brand Oliecentrale, largest distributor of Shell fuels and lubricants in the Netherlands.

Until the strategic reorientation in 2008 these were 100% Shell activities. Oliecentrale is now an independent trading and distribution company and the largest Shell Distributor in the business to business markets.

We have worked for Shell for many years, and this required a smooth internal and external transition. For the new owner Catom, we developed and activated a new Oliecentrale branding, including a new brand name, logo and brand identity. Followed by attractive internal and external brand introductions, pr, website, brochures, client mailings, events, gadgets, and promotional give aways.