Skantrae doors from building product to interior brand in the Netherlands and Belgium. Skantrae has been active on the Dutch and Belgian door market for over 40 years. 

Skantrae is trendsetting and develops new door series in-house, so the brand always have a distinctive and up-to-date range at their disposal.

The strategy of Skantrae was focused on changing the brand positioning less as a construction product aimed at traders and more as an interior brand aimed at endusers. A new brand concept was rolled out in new artwork, content, an advertisements campaign in interior magazines, brochures, and Skantrae was present at the Woonbeurs.