In 2019, Centerbridge Partners acquired Solidus, the leading producer of circular solid board and paper-based packaging, setting a highly ambitious value creation and growth strategy for the upcoming years.

Starting as a trusted partner in 2021, we have been closely collaborating with Solidus' board and senior management to redefine the company's corporate identity. Through organization-wide group sessions, we have developed key corporate identity elements including • brand archetype • brand ambition • brand vision • brand mission • brand purpose • core values • key behaviors • brand story • brand positioning tagline: Your circular packaging partner.

Solidus embarked on a major rebranding journey in April 2023. Following the success of our collaboration, we were entrusted with the overall brand direction and brand management. This extended to both internal and external brand positioning activations across all European locations. Our specialists meticulously crafted the visual brand identity including • crossmedia designs • masterbrand + product brand logos • icons • imagery + onedrive imagebank • copy content • brochures • movies • collateral materials • signage • exhibitions • powerpoints • corebook • web designs • web tech • among others.