EUROPARCS branding

There's a growing demand for high-quality holiday parks offering unique homes and innovative recreation concepts. In response, EuroParcs, under the stewardship of Waterland Private Equity Investments, has embarked on an ambitious international growth strategy. 

This strategy includes challenging business cases, with plans for further expansion in the Netherlands and other European regions. EuroParcs is poised to become a leading holiday provider in Europe.

As EuroParcs' trusted partner, we are instrumental in this transformative journey. Our collaboration began with a comprehensive rebranding operation. We've developed a new, cohesive brand identity that captures the distinct character of each park and strategically repositioned them in the market.

Currently, we're focused on devising innovative strategies for the parks, creating unique product brand propositions and crafting creative brand experience concepts. Our goal is to distinctly position EuroParcs as a leader in its sector.

We've accomplished an extensive array of projects, including masterbrand logo creation brand direction + guidelines crossmedia brand designs multilingual signage for parks stationary internal and external brand booklets corporate magazines curating brand experiences developing hospitality concepts crafting innovative strategies for park development and much more.

  • EUROPARCS branding
EUROPARCS branding


You're most welcome in our monumental coach house on the Velperweg in the creative city of Arnhem. Just call us +31.264435454. All the best, Percy Labrijn - Désirée Albers.

You're most welcome in our monumental coach house on the Velperweg in the creative city of Arnhem. Just call us +31264435454. All the best, Percy Labrijn Désirée Albers.

Velperweg 160  Arnhem  the Netherlands
Talk +31264435454
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