It's a pleasure to collaborate with this inspiring client from Switzerland. Lena was an opera singer, now an expert in precious gems and jewelry. We've created a completely new brand. In the competitive women's jewelry market, we still see an opportunity to claim our own domain. The brand is designed for the independent woman, she is the colorful jewel.
A distinctive brand identity is created with the two appropriate words Gemma + Donna. A simple-sophisticated brand design, with an international look&feel and a touch of Italian class. At this moment the brand positioning, website + webshop
, and all branded content is being developed.