Leading in sand extraction and specialist dredging. 135 years Royal Smals, a very sustainable 5th generation Dutch family business.

With building materials such as high quality sand and gravel Royal Smals is an established company in the construction industry. The long-term sand extraction is one of the core activities. After a few acquisitions, the specialist dredging activities in Europe were also further expanded. It is still family owned, but with a professional executive management.

As a trusted branding partner since 2015, we are working with Royal Smals to realize a sustainable living environment. After reorganizations and new branding strategies, we improved the brand logos, typography, designs, multilingual content, and multilingual website. For a stronger international brand positioning we made a brand story book and a diversity of storytelling movies. We continuously activate the brand through personalized mailings, annual reports, social media, relationship events, and much more.