We've enjoyed working on the high quality brand concept Witteveen Menstore in collaboration with Anil and interior architect Fons Kooymans. Only the valuable brand name WITTEVEEN has been retained, but everything else has been newly created. Brand identity and positioning, crossmedia visual designs, typography, packagings, signages, instore experiences, promotions, content, social media, inspiring website, online campaigns, and various store attributes such as clothes hangers.