Witteveen Menstore the superb fashion retail experience downtown Arnhem. For 50 years, Witteveen Mens Shop has been an established name in Arnhem. Anil Gök is the new ambitious business owner since 08.2018. He worked with a clear vision on the transformation to a contemporary business model and brand strategy. In the Bakkerstraat a multi-brand experience store of international allure has been made out of two monumental buildings. This is stunning and will certainly be highly appreciated by all men in the wider region.
We've enjoyed working on a high quality brand concept in collaboration with Anil and interior architect Fons Kooymans. Only the valuable brand name WITTEVEEN has been retained, but everything else has been newly created. Brand identity and positioning, crossmedia visual designs, typography, packagings, signages, instore experiences, promotions, content, social media, inspiring website, online campaigns, and various store attributes such as clothes hangers.