Based on a fully integrated circular process of recovered paper, the 18 companies produce solid board and a full range of packaging products and services for each industry. They have a highly ambitious value creation and growth strategy in the coming years. Centerbridge Partners acquired the company in 2019.
Starting 2021 as a trusted partner, we are working intensively with the board and management of Solidus Solutions to redefine the corporate identity. With the necessary organization-wide group sessions we defined all the meaningful branding building blocks. From shared brand ambition, the essential brand shifts, the brand vision, mission, purpose to core values.
The new international brand strategy, brand designs, logo, website, brochures and all the brand positioning concepts are developed now. All according to the deep insights and forward-thinking business allignment. The rebrand will be implemented in 2023.